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Rubiix

In this video, I interview Mike Lachar from rubiix about the WordPress website I developed for their cash-back app. We also talk about why color-wise, this website took a bold direction.

THE CHALLENGE

The goal of the website was to both introduce the app, the cash-back concept & experience the app while scrolling.

MY APPROACH

We decided to make rubiix.co a single-page website. I also suggested to make an effect where you can the see the app screen change.

UX AND UI DESIGN

Usually, I would say that any brand should use just one primary color. Take this site as an example: my6sense. You can easily spot what’s the primary color. This makes brands identifiable and recognized. With rubiix, however, we took a different approach, and used multiple colors to represent.

We decided to use many different colors to represent the many aspects of a person’s personality.
~ Mike Lachar, co-founder of rubiix

The Effects

  • Client can easily edit a very complicated website.
  • Many visitors to the website download the app.

Tools used to create the website

  • ThemeGeneratePress
  • Page builderElementor  (use code: ROYEYAL for 10% off the PRO version. This is not an affiliate code; just a discount code the guys from Elementor were kind enough to give me).
  • Secure hosting provided by: WPEngine

Gear used for creating this video