The goal of the website was to both introduce the app, the cash-back concept & experience the app while scrolling.
The website started as a single-page website on its initial phase, now a full fledged website with blog.
Its unique scrolling effect was my idea to have a fixed phone on the left, in order to see the app screen change while you scroll.
UX & UI Design
Usually, I would say that any brand should use just one primary color. Take this site as an example: my6sense. You can easily spot what’s the primary color. This makes brands identifiable and recognized. With rubiix, however, we took a different approach, and used multiple colors, and not just one.
“We decided to use many different colors to represent the many aspects of a person’s personality.”
~ Mike Lachar, co-founder of rubiix
Tools used to create the website
- Base theme: OceanWP
- Page builder: Elementor
- Secure hosting via WP Engine
- Enhanced performance via Rocket WP