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Rubiix

One-Page Application Website

In this video, I interview Mike Lachar from rubiix about the WordPress website I developed for their cash-back app. We also talk about why color-wise, this website took a bold direction.

Usually, I would say that any brand should use just one primary color. Let’s have a look at a WordPress website that I developed as an example: my6sense. You can easily spot what’s the primary color. This makes brands identifiable and recognized. With rubiix, however, we took a different approach.

From the video: Brands with one primary color

Brands with one primary color
Credit: Brand Watch

From the video: The Psychology of Color in Branding

The Psychology of Color in Branding
Credit: The Logo Company

Screenshots

Rubiix Homepage
Why Rubiix
rubiix

Tools used to create the website:

ThemeGeneratePress

Page builderElementor  (use code: ROYEYAL for 10% off the PRO version. This is not an affiliate code; just a discount code the guys from Elementor were kind enough to give me).

Secure hosting provided by: WPEngine

This is the gear used for creating this video:

Camera

Canon EOS 80D Digital SLR Camera Body

Lens

Interview: Canon EF-S 18-135mm f/3.5-5.6 IS Standard Zoom Lens

Me + B-roll: Canon EF 35mm f/1.4L II USM Lens

Audio

Interview: Rode VMGO Video Mic GO Lightweight On-Camera Microphone Super-Cardio

Me: Rode RodeLink FM Wireless Filmmaker System

Computer

My late-2013 Apple MacBook Pro 15.4-Inch laptop