Therapy Tel Aviv

Nitsan made aliyah to Israel and she’s a psychotherapist who wants to stand out in the crowd. She already had a website (, but it wasn’t converting at all and had no distinct design.

Therapy Tel Aviv notes
Therapy Tel Aviv notes

My Approach

Therapy Tel Aviv
Therapy Tel Aviv
About section

I suggested her to focus on the Aliyah niche. She didn’t want this to will limit her client base, but she understood during our meetings that this will help her standout, be easily remembered & recognized.

“That process [working on the content] was really important”
~ Nitsan Ozer

UX & UI Design

It took us several meetings just to plan the homepage alone, let alone the rest of the website. I also advised her with finding the right slogan and the right structure for the homepage.

The Effects

  • Easier to remember: The word has spread, and she’s synonymous with psychotherapy & aliyah.
  • Better engagement: The form has built-in options for choosing a subject. She can now reply faster & more effectively.


“…and together made it [the homepage] much more refined; definitely skimmable, and so much clear.”
~ Nitsan Ozer


  • Client: Nitsan Ozer
  • UX & UI: Me
  • Design: Me

Tools used to create the website

Visit Therapy Tel Aviv