Create an e-commerce website, for a new brand, that will convert new clients. I wanted this online fashion store to have better UX than competing big budget websites of bigger companies.
After delving deep into what other fashion stores were doing with their online buying user experience, I started taking notes with the clients about their mistakes, big or small, regarding the browsing, adding to cart and payment process.
UX & UI Design
My first goal was to make the interface less cluttered, and let as little as possible to get in the way of user. Every single detail that wasn’t necessary for the payment processes, was removed to make the UI as clean as possible.
I wrote several custom plugins to customize various elements of the WooCommerce shop.
Also, most fashion e-commerce website don’t use a primary color for the call to action. I’ve decided to use a color
- Language: Hebrew
- Client: Vered Gelbgisser
- UX & UI: Me
- Design: Rozi Buber
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