Fight TLV

Fight TLV is a martial arts, self defense & fitness club located near Tel Aviv’s beach.

The Challenge

Fight TLV wanted to stand out in the martial arts crowd in Tel Aviv, make a strong first impression for newcomers, appear on Google’s first page search results, increase user sign-ups from the homepage, display all the classes on the homepage and make the schedule mobile friendly.

Fight TLV's Old Website
Fight TLV’s Old Website

My Approach

Instead of going for the clichéd “dark and gritty” website with dark background and red highlights, I colored Fight TLV with white as the main background and blue as the call to action color, because of the proximity of the establishment to the sea.

The sign-up form is right under the hero header, with all the right keyword phrases and a minimal and effective, copy.

We’re also showing all the information for trainees right after: classes and schedule.

UX & UI Design

Challenge: Timetables are cumbersome on mobile

Solution: Advanced mobile-friendly timetable

Instead of using a regular table, we opted using an advanced (and free) plugin (Timetable and Event Schedule) that looks amazing on mobile.

The Effects

  • Monetary: Sign ups have skyrocketed.
  • Mobile friendly: Trainees now view the timetable on their smartphones.
  • SEO boost: Site is now on the front page of Google when searching “Martial Arts Tel Aviv”.

Tools used to create the website


Interview with the client