Roy Eyal CV

About

Design systems that speak both Figma and SCSS. Marketing sites hand-built for speed. AI workflows that turn briefs into shipped pages.

Dec 2024 – Present

Production code. Hand-coded, high-performing marketing pages in HTML, PHP, SCSS and JavaScript — no page builders.
AI automation. Engineered a suite of Claude Code skills that automated the performance-marketing pipeline — keyword to production-ready landing page in minutes, not hours.
Figma to production. Built a token-based design system where every Figma variable maps to a live design token on the site — mirrored components, no drift. Plus a skill that converts a full Figma page into an editable WordPress marketing page (ACF Pro).
Self-serve at scale. Created a reusable Webflow component toolkit for PMMs and designers, and maintain the WordPress codebase through a GitHub workflow with CI/CD across teams.

September 2022 – October 2023

Wix Studio rebrand. Played a key role in the rebrand, developing optimized, SEO-friendly landing pages with CSS3, modern JavaScript (ES6+) and Velo.
Community references. Authored CSS guides for Wix's developer community that became go-to references for accessible, well-structured styling.

February 2020 – August 2022

Rebranding. Spearheaded the rebranding of Elementor — SEO-optimized, high-conversion landing pages in CSS3, PHP and JavaScript.
Design system. Co-architected the Elementor design system: scalable technical frameworks for brand consistency across platforms.
Community & live shows. Hosted 10+ webinars, in-person meetups and YouTube live shows — lifting engagement metrics and company KPIs.
Content & CRO. Published well-received blog posts and “Site of the Month” features, and ran A/B tests through Google Tag Manager to fine-tune conversion and UX across touchpoints.

2017 – 2020

Agency partnerships. Partnered with leading design studios to build pixel-perfect sites, e-commerce stores and landing pages straight from Figma — in WordPress, Elementor and Webflow.
UX, SEO and speed together. Every build shipped accessible, search-ready and fast, without trading one of the three for the other two.
Clients who kept building. Taught clients to run their own CMS to its full depth, so the sites kept improving long after launch.